1. Who We Are
Little Fun Wonderland ("Little Fun", "we", "us", "our") is a US-based company (Company No. 12345678) with its registered office at 410 Congress Ave, Austin, TX 78701. We sell toys to consumers across the United States.
Little Fun is the data controller for the personal data you provide to us. We are registered with the Information Commissioner's Office (ICO) under registration number ZA123456.
2. Data We Collect
Information You Provide
We collect personal data you give us directly, including:
- Name, email address, and phone number when you contact us or create an account
- Delivery and billing address when you place an order
- Payment information (processed securely by our payment provider; we never store card details)
- Messages and enquiries you submit via our contact form or email
- Newsletter preferences and marketing consent
Information Collected Automatically
When you visit our website, we automatically collect:
- IP address and browser type
- Pages viewed and time spent on site
- Referring website or search term
- Device type and operating system
3. How We Use Your Data
We use your personal data for the following purposes:
- Order fulfilment: Processing, packaging, and dispatching your orders, and sending tracking information.
- Customer support: Responding to your queries, complaints, and return requests.
- Marketing: Sending promotional emails and newsletters (only with your explicit consent, which you may withdraw at any time).
- Website improvement: Analysing how visitors use our site to improve the shopping experience.
- Legal obligations: Complying with UK tax law, fraud prevention, and other legal requirements.
Our legal bases for processing under UK GDPR are: contract performance, legitimate interests, legal obligation, and consent (where applicable).
4. Who We Share Data With
We do not sell your personal data to third parties. We share data only where necessary:
- Delivery partners: Royal Mail, DPD, and DHL to fulfil your orders.
- Payment processors: Stripe and PayPal for secure payment handling.
- Email platform: Mailchimp for managing newsletter communications (only if you have opted in).
- Analytics: Google Analytics (anonymised) to understand site usage.
- Legal authorities: Where required by UK law or court order.
5. Cookies
We use cookies to make our website work and to improve your experience. A cookie is a small text file stored on your device.
Essential Cookies
Required for the website to function (e.g., shopping basket, session management). These cannot be disabled.
Analytics Cookies
Help us understand how you use our site (e.g., Google Analytics). Set only with your consent.
Marketing Cookies
Used to show you relevant adverts on other websites. Set only with your consent.
You can manage cookie preferences through our cookie banner or your browser settings at any time.
6. Your Rights
Under UK GDPR, you have the following rights:
- Access: Request a copy of the personal data we hold about you.
- Rectification: Ask us to correct inaccurate or incomplete data.
- Erasure: Request deletion of your data (subject to legal obligations).
- Portability: Receive your data in a commonly used format.
- Objection: Object to processing based on legitimate interests.
- Restriction: Request that we limit how we use your data.
- Withdraw consent: Unsubscribe from marketing at any time via the link in any email.
To exercise any right, email us at privacy@LittleFun.com We will respond within 30 days.
7. Data Retention
We retain your data only as long as necessary. Order records are kept for 7 years to comply with HMRC requirements. Marketing data is held until you unsubscribe. Website analytics data is anonymised after 26 months.
8. Security
We use industry-standard encryption (TLS/SSL) for all data in transit. Our systems are hosted on secure, ISO-27001 certified infrastructure. Access to personal data is restricted to authorised staff only. We conduct annual security reviews.
Despite our precautions, no internet transmission is 100% secure. If you suspect a security incident, contact us immediately at security@LittleFun.com
9. Children's Privacy
Our website is intended for adults making purchases. We do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected data about a child, please contact us and we will delete it promptly.
10. Contact & DPO
For any privacy-related questions or to exercise your rights, contact our Data Protection Officer:
- Email: privacy@LittleFun.com
- Post: DPO, Little Fun Wonderland, 410 Congress Ave, Austin, TX 78701
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.